Fiona Cole

Hi, I'm Fiona Cole. I love helping business owners to get their message out there, in print and online.

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Fiona Cole - Professional copywriter for BigWords - a business communications and SMO specialist in Dunedin, New Zealand. Accomplished in creating original content for websites that is optimised for the search engines, as well as marketing copy, editorial, and social media marketing. I have also designed a series of short courses for businesses to help them understand Social Media platforms and how to build and maintain a strong, sustainable online presence. I love helping businesses to achieve effective and engaging content in all their communications and promotional material. I do this through crafting strong, compelling copy that is aligned with the business goals and target audience, and supporting it with robust SEO and using social media effectively. I have been a regular contributor to Northern Publishing's newspapers and supplements, and published in several New Zealand magazines including Contractor mag, How To and Wild Tomato magazine. 

Owner at BigWords

2007 - Present

BigWords is the culmination of my dream to turn my talent as a writer into a viable business. This I have done by identifying a need for creative copy and editing services within small businesses, who do not have the capacity to allocate this type of work inhouse. Specialties include: - Website copy that is effective,original and optimised for greater search engine ratings - Press releases and advertorial for specific industry or mainstream publications - Business communications including brochures, newsletters, blogs and other marketing material - Surveys designed around gathering important data and feedback from your potential market and existing clients, so that you may better tailor your services and marketing campaigns. Video scripts for online clips, digital billboards and promotional videos. Workshops and training for Understanding Social Media for your business.

Staff writer, Editor at WildTomato Media

2007 - 2008

A development role with a new lifestyle magazine in Nelson, New Zealand. As a regular contributor of news articles and substantial editorial pieces, including 6 cover stories in 8 months, I worked closely with the founding editor to raise the profile and content of the magazine. I was asked to take the editor's role at a crucial time, when the magazine was expanding to the Marlborough region, and moved to Blenheim to establish a presence here. The magazine continues to thrive and has become an established publication for the Top of the South.

Editorial Assistant at Whyte & McLean Ltd

January 2000 - February 2004

Working on Business Communications for several large companies, and later the NZ Contractors Federation magazine, Contractor. Duties included: coordinating photography, writing, interviewing, editing, sub-editing, layout, content management.

Ad Features Writer at APN News & Media

July 2011

Writing editorial content for advertising supplements in the Northern Advocate and other publications.

Te Wananga O Aotearoa

2013 – 2013

Certificate in Small Business Management

Concentration: 32 week part-time study. NZQA Level 3

Massey University

1998 – 2003

BA (Hons)

Concentration: English and Media Studies

When I am not writing or reading I am out and about exploring this big little city called Dunedin and its surrounding landscape. Otago and Central Otago have an amazing array of stunning scenery and abundant wildlife. It is a privelege to live here.